MARKETING MANAGER
A marketing manager is responsible for leading the entire marketing or sales team of an organization. Based on marketing research studies, he or she estimates demand for products and services. The goal of identifying prospective markets, setting prices, and increasing market share is to maximize profits, increase market share, and keep customers satisfied.
“It's not what you sell that matters as much as how you sell it!”
- Brian Halligan
Table of Contents
Who is a Marketing Manager?
A marketing manager is responsible for leading the marketing efforts for a business, service, or product. They estimate market demand and lead a marketing team to develop and implement creative and unique strategies to drive customer interest through multiple media channels.
What are the basic qualifications needed for becoming a Marketing Manager?
The basic eligibility criteria required will be a bachelor’s or master’s degree in marketing, with proven work experience in digital marketing.
Which Stream will be best/suitable/relevant for Marketing Managers?
The Commerce stream will be the best stream for Marketing Managers, but from any stream, one can have a career as a Marketing Manager.
Which Course will be best for Marketing Managers?
Advanced SEO Strategies
Become a Marketing Analyst
Become a Product Manager
Advanced B2B Marketing & B2B Lead Generation
Micro Bachelors Program in Business and Professional Communication for Success
Professional Certificate in Strategic Management
Facebook Social Media Marketing Professional Certificate
What are the entrance Exams for Marketing Managers?
CAT
SET
SNAP
GMAT
NPAT
CMAT
Which skills are required to be a Marketing Manager?
Communication
Budgeting
Negotiation
Planning and Execution
Collaboration and Delegation
Adaptability
Empathy
Which are the best companies offering jobs as a Marketing Managers?
Amazon
IBM
Microsoft
Dell Technologies
Cisco Systems
Salesforce
Google
Oracle
What are the pros & cons / Advantages & disadvantages of working as a Marketing Manager?
Pros
High earning potential
Degree programs are readily available
Work in a comfortable environment
Can work in virtually any industry
High competition for jobs
Cons
Typically involves long hours
Stressful work environment
The pressure to meet deadlines