CAREER IN MARKETING
As a discipline, marketing encompasses all of a company's efforts to attract
customers and sustain connections with them. Writing thank you notes,
playing golf with prospective clients, promptly responding calls and emails, and
meeting with clients for coffee or a meal are all examples of networking with
future or past clients.
Marketing, at its most basic level, aims to match a company's products and
services with people who desire to use them. Profitability is ensured by
matching products to clients.
The promotion of a company's growth is a key purpose of marketing.
Attracting and maintaining new clients is one way to demonstrate this.
“The best marketing doesn’t feel like marketing.”
-Tom Fishburne
Table of Contents
• What are the basic qualifications needed for marketing?
• Which stream will be best/ suitable/ relevant for marketing?
• Which Course will be best for marketing?
• What are the top 10 universities in India to study marketing?
• What are the top 10 universities in out of India/Abroad to study marketing?
• What are the entrance Exams for marketing?
• Any Scholarship are available for marketing?
• Which skills are required in marketing?
• Which type of personality is best for marketing?
• Which are the best companies offering jobs in marketing?
• What are the pros & cons / Advantage & disadvantage of working in
What is marketing?
Marketing is the process by which a corporation promotes the purchase or sale
of a product or service. Advertising, selling, and delivering things to consumers
or other businesses are all examples of marketing. Affiliates perform some
marketing on behalf of a company.
Professionals in a company's marketing and promotion departments use
advertising to attract the attention of key potential audiences.
What are the basic qualifications needed for the
marketing?
You must have finished your degree (10+2+3) or equivalent from a
UGC/AICTE/DEC/AIU/State Government approved university/educational
institution in any discipline.
Which stream will be best/ suitable/ relevant for
marketing?
Commerce is the preferred stream for marketing.
Which Course will be best for marketing?
• BBA
• MBA
• B. Com
• M.Com
• Post Graduate Diploma in Marketing
What are the top 10 universities in India to study
marketing?
• Indian Institute of management, Bangalore
• Indian Institute of management, Kolkata
• Management development institute, Gurgaon
• Asia Pacific Institute if management, New Delhi
• Parul University, Vadodara
• Birla Institute of Technology, Ranchi
• Department of management studies, IIT Madras
• Symbiosis school of business management, Pune
• International management institute, Kolkata
• Aligarh Muslim University, Aligarh
What are the top 10 universities in out of India/Abroad
to study marketing?
• Stanford university,
• North Carolina university
• University of California, Berkeley
• Yales university, New Haven
• University of Cambridge, Cambridge
• National university pf Singapore, Singapore
• New York University, New York
• University of Texas, Austin
• King’s College London, England
• McGill University, Montreal
What are the entrance Exams for marketing?
• Symbiosis Entrance Test (SET)
• NPAT
• IPMAT
• GGSIPU CET BBA
• DU JAT
• AIMA UGAT
Any Scholarship are available for marketing?
• CIIM’s Scholarship
• ULMS India Excellence Scholarship
• Tianjin Government Scholarship
• IMM New Delhi Scholarship
Which skills are required in marketing?
• Analytics
• SEO & SEM
• Copywriting
• Content Marketing and social media
• Market Research
• Latest Market trend
• Design Thinking
Which type of personality is best for marketing?
Personality Traits That Will Help You Succeed in Digital Marketing are as
follows:
• Adventurousness
• Assertiveness
• Assertiveness
• High Intelligence
• Attainment Oriented
• self-disciplined
• uncompromising attitude
Which are the best companies offering jobs in
marketing?
• Amazon
• Oracle
• Uber
• Microsoft
• Indeed
• Reliance
What are the pros & cons / Advantage & disadvantage
of working in marketing?
Pros:
• Self-promotion and the acquisition of a more competitive skill set
• Enhanced Understanding of consumer psychology
• Plenty of career options
• Job opportunities in marketing will pay well.
Cons:
• Competition can be fierce in this field.
• Marketing can be a very demanding job.
• After graduation, only marketing and sales-related jobs are available.
• Because it combines artistic and analytical training, you'll have to put in
a lot of effort in some sections unless you're a natural at both.