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CAREER IN MARKETING


As a discipline, marketing encompasses all of a company's efforts to attract

customers and sustain connections with them. Writing thank you notes,

playing golf with prospective clients, promptly responding calls and emails, and

meeting with clients for coffee or a meal are all examples of networking with

future or past clients.

Marketing, at its most basic level, aims to match a company's products and

services with people who desire to use them. Profitability is ensured by

matching products to clients.

The promotion of a company's growth is a key purpose of marketing.

Attracting and maintaining new clients is one way to demonstrate this.




MARKETING
CAREER IN MARKETING



“The best marketing doesn’t feel like marketing.”

-Tom Fishburne


Table of Contents


What is marketing?

What are the basic qualifications needed for marketing?

Which stream will be best/ suitable/ relevant for marketing?

Which Course will be best for marketing?

What are the top 10 universities in India to study marketing?

What are the top 10 universities in out of India/Abroad to study marketing?

What are the entrance Exams for marketing?

Any Scholarship are available for marketing?

Which skills are required in marketing?

Which type of personality is best for marketing?

Which are the best companies offering jobs in marketing?

What are the pros & cons / Advantage & disadvantage of working in

marketing?


What is marketing?


Marketing is the process by which a corporation promotes the purchase or sale

of a product or service. Advertising, selling, and delivering things to consumers

or other businesses are all examples of marketing. Affiliates perform some

marketing on behalf of a company.

Professionals in a company's marketing and promotion departments use

advertising to attract the attention of key potential audiences.


What are the basic qualifications needed for the

marketing?


You must have finished your degree (10+2+3) or equivalent from a

UGC/AICTE/DEC/AIU/State Government approved university/educational

institution in any discipline.


Which stream will be best/ suitable/ relevant for

marketing?


Commerce is the preferred stream for marketing.


Which Course will be best for marketing?


• BBA

• MBA

• B. Com

• M.Com

• Post Graduate Diploma in Marketing


What are the top 10 universities in India to study

marketing?


• Indian Institute of management, Bangalore

• Indian Institute of management, Kolkata

• Management development institute, Gurgaon

• Asia Pacific Institute if management, New Delhi

• Parul University, Vadodara

• Birla Institute of Technology, Ranchi

• Department of management studies, IIT Madras

• Symbiosis school of business management, Pune

• International management institute, Kolkata

• Aligarh Muslim University, Aligarh


What are the top 10 universities in out of India/Abroad

to study marketing?


• Stanford university,

• North Carolina university

• University of California, Berkeley

• Yales university, New Haven

• University of Cambridge, Cambridge

• National university pf Singapore, Singapore

• New York University, New York

• University of Texas, Austin

• King’s College London, England

• McGill University, Montreal


What are the entrance Exams for marketing?


• Symbiosis Entrance Test (SET)

• NPAT

• IPMAT

• GGSIPU CET BBA

• DU JAT

• AIMA UGAT


Any Scholarship are available for marketing?


• CIIM’s Scholarship

• ULMS India Excellence Scholarship

• Tianjin Government Scholarship

• IMM New Delhi Scholarship


Which skills are required in marketing?


• Analytics

• SEO & SEM

• Copywriting

• Content Marketing and social media

• Market Research

• Latest Market trend

• Design Thinking


Which type of personality is best for marketing?


Personality Traits That Will Help You Succeed in Digital Marketing are as

follows:

• Adventurousness

• Assertiveness

• Assertiveness

• High Intelligence

• Attainment Oriented

• self-disciplined

• uncompromising attitude


Which are the best companies offering jobs in

marketing?


• Amazon

• Oracle

• Uber

• Microsoft

• Indeed

• Reliance


What are the pros & cons / Advantage & disadvantage

of working in marketing?


Pros:

• Self-promotion and the acquisition of a more competitive skill set

• Enhanced Understanding of consumer psychology

• Plenty of career options

• Job opportunities in marketing will pay well.


Cons:

• Competition can be fierce in this field.

• Marketing can be a very demanding job.

• After graduation, only marketing and sales-related jobs are available.

• Because it combines artistic and analytical training, you'll have to put in

a lot of effort in some sections unless you're a natural at both.

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